About us


The company JUST PURE GmbH was founded by Gaby Just in 1996.

From the 80s she intensively occupied herself with fitness, nutrition and beauty and she became the founder of the Just Dance Factory, Germany’s biggest Fitness & Dance studio in Munich, as “Fitness-, Beauty & Wellness-expert” in Germany. She nationally became popular with her own TV-shows “Enorm in Form” and “Let´s move” on ZDF. Numerous books, articles, videos and columns in international magazines document her long time expertise.

Gaby Just developed an independent and holistic wellness concept “Fitness (workout programs) – Beauty (Spa menu) & Health (vegetarian nutrition program)” among the adjustment to the specific powers of the four moon phases. The development of a natural cosmetics line on the basis of cold-pressed oils, herbs and plant extracts from organic cultivation and the opening of the first DaySpa in Germany in 2000 in puristic design complete this worldwide unique concept.

Until today Gaby Just develops extensive JUST PURE treatment concepts (Spa menu) for a small number of carefully selected, exclusive and international Spa hotels. This concept meanwhile meets with universal approval in the media and it worldwide excels by absolute unique attitude on the market. One of Gaby Just´s developed treatments (Mango Honey Milk treatment) was nominated for the coveted “Crystal Award” for the “most creative and extraordinary treatment worldwide” in Hong Kong, the Black berry well aging Treatment for the famous “GALA Spa Award”.

The listing of products by the own ”DaySpa & Spa Suite” in Munich as well as innovative “Life style hotels“ which define by a sophisticated and individual marketing concept accommodates to this concept.

Her focus today is on the development of products- and concepts in her founded company, internationally adjusted training seminars for beauty experts, successful marketing concepts and the worldwide cooperation with exclusive spa resorts & design hotels.


  • after GMP* made in Germany (Allgäu)
  • exclusively in the Rhythm of the moon ( in accordance with anthroposophic principles – bio dynamic

Quality Features

  • natural ingredients from organic cultivation
  • Fresh plant extracts from predominantly biologically organic cultivation (kbA - controlled biological cultivation)
  • 100 % genuine essential oils (no synthetic perfumes)
  • All the oils we use are photogenic (no mineral oil), cold-pressed and all come from the first pressing.
  • 100 % natural colouring (Flowers & plants)
  • No animal testing
  • Organic certified (ICADA-Eco cert)


*Good Manufacturing Practice – EU Cosmetic guidelines